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Can
This Reputation
Be Saved?
 Friendly
Skies No More
It
will take a long time for Comair to repair customer relationships that
were destroyed when they
canceled three days of flights over the holidays. What must
be particularly galling to all those (ex)customers is that the reason
they didn't spend the biggest holiday of the year with their loved ones
was something as preventable as a computer crash...
 Our
New Contest:
How Would You Decide?
A
Lavish Party Makes Friends But Draws Criticism
An
organization's relationship with the town improved dramatically after
it invited town officials to a major party. But the press and others
slammed it for being too lavish. Was the event a success or a failure?
Read the facts then tell us how you would decide...
With A Bullet:
Last Month's Top Five Most Popular Articles:
#1:
The Best New Idea in Measurement: An automated technique to judge the
effectiveness of press releases.
#2: What
is the Real ROI for PR? Jim Macnamara says ROI is the achievement of clearly
established objectives.
#3: When
Measurement Goes Bad: How to avoid research pitfalls and live to tell
about it.
#4: FREE
NEW SEX NOW FROM HP! Why PR people need to keep their perspective.
#5: The
Measurement Maven: Ernest F. Martin, Jr, and The Measurement Menace: The
Worst Kind of Award Entry
Measurement
Trivia:
 How's
That Novel Coming?
More
than 63 million Star Trek books, in more than 15 languages, are in print;
13 were sold every minute in the United States in 1995. Source:
www.corsinet.com
The
Measurement Mall
Just
can't get enough measurement? This
is the place to shop for all the books, Buyers' Guides, Complete Handbooks
and reference material you can use right now to improve your
effectiveness.
Browse
Our
Back Issues
Your
key to a wealth of measurement information and experience, including 16
Buyers' Guides and dozens of articles...
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The
articles below require a subscription.
FEATURE
ARTICLE
Big
Changes for the Measurement Industry
Lessons from the
Delahaye sale,
competition,
the PC industry and AVEs.
The
measurement industry is rapidly maturing from one of small, innovative
consultancies with labor-intensive niche products, to larger, soup-to-nuts
firms that deliver a more standardized product. The recent purchase of
Delahaye by Observer Group is a milestone in this process, and heralds
a era of consolidations and mergers...
ASK
THE EXPERTS
What Will 2005 Bring for Measurement?
Words
of wisdom from Don Stacks, Sandra Macleod, Lou Williams, John Gilfeather,
Kathleen Buczko, and You Mon Tsang.
"Technology
and the demand for basic analytics will drive prices down..." "A
move toward a metric that the industry will adopt..." "There
is more capacity than demand..." "Clear leaders will emerge
and larger players will enter..."
CASE
STUDY
Comalco Digs for Gold
Burson-Marsteller helps Comalco mine
a better reputation.
Comalco,
an Australia-based supplier of bauxite, alumina and primary aluminum,
was seeking to expand its operations. However, research conducted in 2000
indicated that it had limited relationships with key influencers and that
its reputation was less than might be desired. It was clear that a better
understanding of the company's image was in order...
BOOK
REPORT
Float Your Boat
How to make sure your revenue stream
never dries up.
Kristin
Zhivago's Rivers of Revenue: What to do when the money stops
flowing is part Marketing 101 and part tutorial about marketing and
communications in the 21st century. The premise is that marketing and
communications is essentially about sales and revenue, and, in the course
of events for any company or organization, there's a chance that the "river
of revenue" could dry up. It doesn't matter why, what matters is
what you do with yourself and your business when it happens. She describes
a step-by-step system to ensure that your river of revenue never dries
up...
THE
MEASUREMENT INDUSTRY
Moves
and Shakeouts
Cyberalert
awards PR grants to 16 not-for-profits, the Eighth Annual International
Public Relations Research Conference, and IPR's five year strategic plan.
THE
MONTHLY MEASUREMENT MAVEN AND MENACE
The
Maven:
 The
Winners of the First IPR
Golden Ruler Awards:
Alberta
Medical Association with twisurveys, and Comalco with Burson-Marsteller
The
Menace:
 The
League of American
Communications Professionals
These
folks are trying hard to provide a great service to the PR profession.
And, heck, we give them high marks for devoting their home page's monthly
poll to measurement: "How Important Are Performance Metrics to Your
Organization?" But -- horrors! -- one of their December features
is a template to make calculation of AVEs easier...
NEXT
MONTH IN THE MEASUREMENT STANDARD:
-
Measurement Product of the Year
- Wicked Cheap Measurement Update
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Articles
in this column do not require a subscription.
The
Paine of Measurement
 Top
Ten Trends for 2005
Competition,
consolidation, lower prices, faster service...
Measuring Measurement:
 Missed
the Measurement Summit? You can still see and hear it,
just order
the video.
Measurement
Quote
of the Month
"When
you can measure what you are speaking about, and express it in numbers,
you know something about it; but when you cannot measure it, when you
cannot express it in numbers, your knowledge is of a meager and unsatisfactory
kind."
-- Lord
Kelvin
New! A State-of-the Art
PR Dashboard for $50 a Month
You know you need to measure your results,
but chances are there’s never been enough money in your budget for
evaluation. Until now.
KDPaine & Partners’ new Do-It-Yourself Dashboard system combines
a Web-based application with professional consulting to enable PR professionals
to customize their own PR dashboards. Look
here for more information.
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