The Measurement Standard's
Social Media Compendium

The list below is your guide to The Measurement Standard's coverage of social media, social media measurement and social media ROI. Over two dozen articles and blog posts, gathered together here for the first time. These articles have already appeared in The Measurement Standard or in Katie Paine's Measurement Blog.

How To Measure Social Media In General

• 7 Steps to Measurable Social Media Success
  How to get started in social media -- and how to know if it's working for you.
• 15 Ideas for Low-Cost Social Media
  Start conversations without breaking the bank.
• Easy Strategies To Get Started Measuring
  Quick and simple techniques to start measuring your programs and impress your boss.
• 10 Social Media Metrics
  How to make social media more measurable than traditional media.
• Measuring Naked Relationships
  A step-by-step guide to using relationship metrics to evaluate the success of your social media program.
• Five Tips for Integrating Public Relations Measurement of Social Media and Traditional Media
  Customers read all sorts of media, so we should measure all sorts of media.
• Reasons to Love 27 Types of Conversation and 19 Types of Videos
  KDPaine & Partners' social media classification of 27 types of conversations and 19 types of videos makes social media measurement easier.
• Optimum Content Score
  A new non-standard standard for social media measurement.

How To Measure Twitter

• 5 Twitter Sentiment Analyzers Reviewed
  Twitter Search, Social Mention, Twendz, Twitter Sentiment, and Twitrratr
• Which Twitter Profile Analysis Tool Rules the Nest?
  5 online Twitter analysis services compared: Twinfluence, TwitterAnalyzer, Twitter Grader, Twitterholic, and TwitterScore.
• Tweeting About Twitter
  What does Twitter offer that you don't already get through email or Facebook?
• Five Twitter Search Engines Reviewed
  BingTweets, Scoopler, CrowdEye, TweetFeel, and Topsy

How To Measure YouTube

• How to Measure YouTube
  Your step-by-step guide to setting up a simple measurement program, deciding if particular videos are really problems, and preparing yourself for the worst case scenario.

How To Measure Facebook

• How to Measure Facebook and Social Networking Sites
  A quick and easy guide to measuring Facebook or any other social networking site, including: your Five-Minute Facebook Monitoring Program, the Three Basic Reasons to measure Facebook (and how to handle them), and how to prepare for the Worst Case Scenario.

Social Media ROI

• SXSW: All Party and No Measurement
  It's time for social media to justify all the hot air and hype.
• Measurement Menace of the Month Award:
  The Organizers of SXSW...
  for ignoring measurement.
• Is Your Head in the Sand?
  Six critical consequences of not measuring or participating in social media.
• Establishing the ROI of Social Media
  Social Media ROI is in bottom line benefits and improved relationships.
• Katie Delahaye Paine's Top Ten Must-Do Items for Your Social Media Measurement To-Do List
• Massive Research Project Proves Social Media ROI for Teenagers?!

Social Media Benchmarks You Can Use

• Does Your University Make the Grade in Social Media?
  Benchmarks you can use from KDPaine & Partners' study of social media usage at five academic institutions.

Social Media Theory

• What's Important about Social Media is What Happens Because of It
  It's time to take the "media" out of social media.
• Social Media Is Just Part of The Media
  Jim Macnamara on how savvy communicators integrate social media into their strategy and measurement mix.
• The Not-So-New Social/Anti-Social Media
  Jim Macnamara on the new age in which media are software and the audiences are the networks.
• Are We Engaged Yet?
  Engagement in social media: Web stats, visitor behavior, and relationship theory.
• What Is a Social Network and Why Does It Matter?
  Or...What's the ROI of my living room?
• Interviews with:
  • Shel Israel
  • Jim Macnamara

YouTube/Politics Measurement Case Studies

• Who's Winning the YouTube Video Presidential Primary Race in New Hampshire?
  Viewers favor Ron Paul, cast doubt on front-runner Clinton.
• Obama Takes Lead From Ron Paul In YouTube New Hampshire Race
  Oprah's support helped, but the most watched video was his holiday advertisement. Here's what you should, and shouldn't, be doing.
• The Presidential Candidates on YouTube: Your Interactive Dashboard
• How to Measure YouTube
  Your step-by-step guide to setting up a simple measurement program, deciding if particular videos are really problems, and preparing yourself for the worst case scenario.

Social Media Odds and Ends

• Barbie vs. Hello Kitty: Social Media Showdown!
  The tally of the dolls.
• Katie Paine's Open Letter to President-Elect Barack Obama
  Use social media, not polls.

• The Measurement Menace of the Month:
  All those CMOs and VPs of Advertising...
  ...who demand "guaranteed eyeball reach" from social media.
• Miscellaneous posts from The Measurement Standard Blog Edition:
• Al Qaida and YouTube: Public Relations Measurement Fights the War on Terror
• What is Social Bookmarking? Watch this Video
• Can Twitter's Reputation Be Saved? Tempest in a Twee Cup?
• Chipotle Uses Social Media Against Hepatitis Scare
• Missouri University of Science and Technology Uses del.icio.us as a Public Relations Measurement Tool
• What's Up with the Social Media Backlash?

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