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Articles
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 Call
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The Measurement Standard's 4th Annual Product of the Year Awards
Once again we honor the best new measurement tools in our annual review.
Please nominate your favorite; here are the rules:
The product must have been introduced,
announced, or made available in 2005, and
It must be in use, and you must
furnish a client's name that we can interview.
Please submit entries no later
than December 20th 2005. Winners will be announced next month in The
Measurement Standard (see last
year's winners here).
 Measurement
Gifts, Ho, Ho, Ho!
What better a gift for the communicators
in your life than something from the Measurement
Mall at measuresofsuccess.com? Plus, for a limited time only,
subscriptions are half off. (You can give yourself one too!)
Can This Reputation
Be Saved?
 Clear
Channel Communications
When
you are at odds with the culture of the times, you're doomed. Payola charges
have floated around Clear Channel's radio stations for years. Its stations
are constantly berated for having too many ads and too little variety.
In the concert promotion world, Clear Channel is the company everyone
loves to hate. (A "Clear Channel Sucks" t-shirt produced by
a sound engineer at a touring company is a constant sell out.) Now Clear
Channel has reported a 20% decline in earnings, and is complaining about
the incursions that satellite radio is having on its audiences...
(Read the rest here, no
subscription required.)
Reputation
Updates:
Kobe
Bryant gets a makeover. See our story here.
The
Bush Admin
pays Iraq papers to run favorable stories, and appoints
a new deputy director of USAID. See our story here.
Baseball,
steroids and Palmiero. See our story here.
PhRMA
schemes to scare drug importers. See our story here.
FEMA
and Brownie get more bad press. See our story here.
Wal-Mart
unveils new weapon in battle with critics. See our story here.
Our Back Issues are now organized by subject
matter, take a look at this list:
You will need a subscription to read most of them, but you
can sign up for one month for just
$19.95!
True or False Quiz
(Answers elsewhere on this page.)
1. A
student financed his college reputation by soliciting donations of one
penny.
2. Cellular phones
have touched off explosions at gas stations.
3. President George
W. Bush has been nominated to receive the Nobel Peace Prize.
4. Rudolf the Red-Nosed
Reindeer was created by a copy writer for Montgomery Wards.
Local News:
Up here in northern New England it's not all high tech PR measurement:
Ex-cop's
septic tank trucks proclaim "Shit Happens" to elementary school
Group
Fights to Free Convicted Killer in Maine Girl's Murder
Local
Barbershop Quartet Takes Top Honors
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The
articles below require a subscription.
Happy
Holidays
(Santa's got half price gift subscriptions for you
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MEASUREMENT TOOLS
It's
Not Your Mother's PR Anymore
 Seven
important PR trends
and what they mean for measurement.
The
rise of the Internet and the decline of mainstream media has brought a
fundamental shift in how people communicate with each other and how organizations
communicate with their publics. What do these mean for measurement?...
(Want to read more?
A single
issue subscription is only $19.95!)
THE MEASUREMENT INDUSTRY
CyberAlert's
2005 Measurement Survey
 The
good news, the bad news, and... oh, just shoot me.
Three
hundred North American media evaluation decision makers were polled for
CyberAlert's 2005 measurement survey. The encouraging news is that more
than three out of four respondents admit to using some type of evaluation
services to measure their results. The bad news is that "measurement"
is primarily clipping. 67.9%
said they use a media monitoring service (mostly Burrelles, Bacon's, Bowdens)
and another third rely on their agency. But almost as many said they did
all their measurement in-house. Pity the poor 26% who said they had no
budget at all for media measurement, and contrast it with the 23% who
are spending more than $1000 a month to measure their results...
(Want
to read more?
A single
issue subscription is only $19.95!)
ASK DR PAINE
A
Student's Five Basic Measurement Questions
and, "What's the right number
of impressions for the AP?"
Dear
Ms. Paine: I am a public relations student at Ryerson University in Toronto
Canada. I have read a number of your articles on measurement, and I am
hoping you will agree to provide your thoughts in response to my questions
below...
(Want
to read more?
A single
issue subscription is only $19.95!)
JIM MACNAMARA'S MEASURING UP
 "What's
Up With Men, Doc?"
Media
research examines male identity...
Media
analysis is one of the most used research methodologies in PR and is both
lauded and criticized for being overused or not being an outcome measure.
Media analysis does, after all, only research what is published and broadcast
(outputs) – not what audiences know or think.
But the power and uses of media analysis are demonstrated in social research
that examines mass media portrayals of men and male identity in contemporary
societies...
(Want to read more?
A
single issue subscription is only $19.95!)
THE MEASUREMENT MAVEN AND MENACE
Measurement
Menace's Rebuttal
Arlo Guthrie of consulttheguru.com
replies.
Dear
Measurement Standard: I noticed the rather unkind review of our Web site,
www.consulttheguru.com, in your newsletter. (That's certainly one way
to get me to part with $19!) I'm at a loss to understand why Katie should
have thought we advocate that "...true measurement isn't worth doing,
but that calculating Ad Value is." On the contrary, in the article
to which she refers, we state explicitly: "...the only truly accurate
way to quantify the effectiveness of public relations... is to survey
the target audience. Ideally before and after a public relations campaign."
So the suggestion that we've said that true measurement isn't worth doing
is simply wrong. On the contrary, I and my team believe wholeheartedly
in true measurement...
(Want
to read more?
A single
issue subscription is only $19.95!)
THE MEASUREMENT MAVEN AND MENACE
The
Mavens:
Dr.
Judy VanSlyke Turk, Doug Newsom
and By Yimin Wang
Dr.
Judy VanSlyke Turk of Virginia Commonwealth University and Dr. Doug Newsom
of Texas Christian University were honored at the Institute for Public
Relations' annual banquet with the 2005 Pathfinder Award for outstanding
contributions to scholarly research and public relations professional
knowledge. The Institute also bestowed the Northwestern Mutual Best Master's
Thesis Award on University of Florida graduate Yimin Wang...
(Want
to read more?
A single
issue subscription is only $19.95!)
The
Menace:
Nick
Wreden
Mr.
Wreden of FusionBrand has written a column called "PR Measurement
Is a Waste of Time." I've already vented in my
blog, and Mr. Wreden himself has replied. Nonetheless I have to make
Mr. Wreden our Menace of the Month because anyone who advocates for less
research rather than more is doing harm to our profession...
(Want to read more?
A single
issue subscription is only $19.95!)
MEASUREMENT INDUSTRY NEWS
Benchmarks
P&G
Debuts PR Value Measurement Tool,
PRSA Executive Director Opts Not To Renew Contract, Fortune
Interactive Launches Online Reputation Monitoring, Observer/Bacon's Information
Acquires Multivision, news from IPR and more...
(Want to read more?
A
single issue subscription is only $19.95!)
CARTOONS DRAWN ON THE BACK OF BUSINESS CARDS
by hugh macleod
 gapingvoid.com
You know you need to measure
your results, but chances
are there's never been enough money in your budget for evaluation. Until
now.
KDPaine & Partners' new Do-It-Yourself Dashboard system combines
a Web-based application with professional consulting to enable PR professionals
to customize their own PR dashboards. Look
here for more information.
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Articles
in this column do not require a subscription.
The Paine of Measurement
 Dear
Santa
What I want in my measurement stocking this year:
A
GPS for PR people
impression numbers for Web sites and broadcast
media.
An easy way to track pass along "readership"
of blogs
A tool to easily measure the level of connectedness
(Read the rest of the
list here, no subscription required.)
 The
Experts' Measurement Wish Lists
Dear
Santa: Please bring me a GI Joe
Propaganda Communicator action figure, and an Easy
Bake Oven, Research Results model...
(Read the rest of the lists
here, no subscription required.)
Blog Updates
Our
Special Issue primer on
blogs and blog measurement
The
PR List: PR blogs
ranked
Katie
Paine's Measurement Blog
Bloggers
as champions of honest journalism
Blog
on word-of-mouth communication and buzz marketing
Measurement Tip
of the Month
Measure podcasts at:
Measurement Quote
of the Month
 "Truth
does not change according to our ability to stomach it."
--Flannery O'Connor, writer (1925-1964)
PR Newswire Research Tidbits
Business
Leaders More Likely Than Congressional Staffers and Public to Understand
the Value of PR
Female
CEOs Manage Differently Than Males
Nielsen
Outdoor Uses GPS In First Empirical Measurement System For Outdoor Advertising
Pioneering
Research On Video Game Advertising
Quiz answers:
1. true, 2. false, 3. true, 4. true
Source: www.snopes.com
With A Bullet:
Last Month's Top Five Most Popular Articles:
(If these articles were subscriber-only last month, you will still need
a subscription to read them.)
#1:
Blogs and You
#2: Dell's
Customer Service: Death By Blogging?
#3:
How To Measure Blogs, Part 2
#4:
The Case of the Bloodthirsty CEO
#5: More
Ways to Compare
the Value of Media Placements
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