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November 21, 2002 Best Measurement Sites on the Web: by Katie Delahaye Paine First of all, by way of full disclosure, I need to tell you that there is nothing objective in my recommendation of the newly revamped www.instituteforpr.com Web site. As Chair of the Institute’s Measurement Commission, I am a member of the IPR’s board of directors as well. Despite my obvious bias, I would be remiss, dear reader, if I didn’t bring the site to your attention. Those of you who have been there before will notice that it looks much the same; the impressive improvement is in the navigation of the site. Here you can download for free more than a dozen papers on measuring just about anything you can imagine. It is definitely a “must stop” in your quest for information about evaluating your effectiveness. |
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