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Articles
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Happy
Valentine's Day!
Here's the perfect gift for anyone who wants to measure their relationships:
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February 14th only, Measurement Standard subscriptions are two
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Can This Reputation
Be Saved?
 Hamas
Following
last month's stunning results in the Palestinian election, Hamas has begun
a major PR push to improve its reputation. Can it succeed? After years
of commitment to the eradication of its neighbor Israel, and countless
headlines detailing just how many people were killed or injured from its
suicide bombers, Hamas is now trying to convince the world that it deserves
respect, support, and most importantly, funding...
(Read the rest here, no
subscription required.)
Your Free Reprint
of the Month
This article
from our 8/29/05 issue is so interesting,
we think you should read it even if you don't have a subscription:
 Media
Measurement Plays Well With Others: Four
real-life adventures in how to integrate your PR measurement program with
everything in your communications tool kit.
(Read
the rest here, no subscription required.)
Measurement Trivia
Top Ten Super Bowl Snacks Revealed! or,
The fans had a big gain on that play
 For
us PR types, studying the impact of Super Bowl ads has become a major
feature of the annual gridiron extravaganza. (The Daily
Dog just published some very interesting analysis of
Super Bowl ad
PR.) If you're not yet sick of all this post-game media armchair quarterbacking,
here's a top ten list of gorged-on goodies that just might push you over
the edge...
(Read the rest here,
no subscription required.)
With A Bullet:
Last Month's Top Five Most Popular Articles:
(If these articles were subscriber-only in last month's issue, you will
still need a subscription to read them.)
#1: PR
Agencies and Measurement
#2: How
to Measure PR's Relative Effectiveness Against Advertising
#3:
Top
Ten Measurement Trends for 2006
#4:
The Paine of Measurement:
Blogs and Measurement
#5:
Developing
Raytheon's PR Dashboard
You know you need to measure your results,
but chances are there's never been enough money in your budget for evaluation.
Until now.
KDPaine & Partners' new Do-It-Yourself Dashboard system combines a
Web-based application with professional consulting to enable PR professionals
to customize their own PR dashboards. Look
here for more information.
Our Back Issues are now organized by subject
matter, take a look at this list:
You will need a subscription to read most of them, but you
can sign up for one month for just
$19.95!
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The
articles below require a subscription.
MEASUREMENT TOOLS
 Best
New Measurement Products of 2005
2005
was a year full
of exciting developments for PR measurement, not the least of which are
new measurement products. For this issue we've gathered nominations and
awarded prizes in three categories: Best New Measurement Book, Best New
Technological Development, and Best New Overall Product. May we have the
envelopes please...
(You
must be a subscriber to read further.
A
one month subscription is only $19.95!)
ASK THE EXPERTS
 A
Valentine's Day Question
for the Experts
What's
more important for a PR person: Love or Money?
If
you could only measure one thing, would it be sales, or would it be relationships
with your constituencies? We asked the experts...
(You
must be a subscriber to read further.
A
one month subscription is only $19.95!)
MEASUREMENT BY THE BOOK
 A
New Way to Measure a Company's Worth
In
Performance-Based Reporting, New Management Tools for Unpredictable
Times, Hans V.A. Johnsson and Per Erik Kihlstedt, have completely
rethought financial reporting. After a great review of why today's accounting
practices should be left behind along with all the old rules of the 20th
Century, Johnsson and Kihlstedt make a very good argument for rethinking
how and what we report. They then carefully walk the reader through a
number of very interesting new metrics that companies can and probably
should use to demonstrate success...
(You
must be a subscriber to read further.
A
one month subscription is only $19.95!)
ALICE BRINK'S OBJECTIVE MEASURES
 Measurement
Lessons from the Enron Trial
Three key reasons to forge the chain
of evidence.
Houston,
where I live, is
all abuzz right now about the Enron trial. It is an interesting case,
not just because it deals with one of America's most spectacular corporate
failures, but because of the legal issues in question. Legal analysts
have explained that the prosecutor's job is to forge a chain of evidence
that shows what Ken Lay and Jeff Skilling knew and when they knew it.
The defense, on the other hand, is tasked with trying to break as many
links in the chain as possible. I see a strong similarity between the
prosecutor's role and our role as public relations professionals in measuring
relationships...
(You
must be a subscriber to read further.
A one month
subscription is only $19.95!)
JIM MACNAMARA'S MEASURING UP
 The
Three Critical Steps
of New Media Management
Monitoring, Analyzing and Utilizing
Despite
the hype and rapid growth of new media such as blogs, podcasting and wikis,
PR and corporate communications are not yet fully addressing these revolutions
in communication. Engaging with new media is not as simple as starting
up a blog or posting podcasts on your Web site. PR and corporate communication
executives need to recognize that there are three key levels of engagement...
(You
must be a subscriber to read further.
A
one month subscription is only $19.95!)
THE MEASUREMENT MAVEN AND MENACE
The
Maven:
 Shel
Holtz
With
just one posting on his blog, Shel Holtz got more people talking about
measurement than half a dozen seminars...
(You
must be a subscriber to read further.
A one month subscription is only $19.95!)
The
Menace:
We were so horrified to find the following statement
on Mediatrack's Web site that we just had to award them our Measurement
Menace of the Month: "We provide AVE's, as they are a legitimate
and powerful measurement..."
(You
must be a subscriber to read further.
A
one month subscription is only $19.95!)
MEASUREMENT
INDUSTRY NEWS
Benchmarks
Media
Monitors Buys CARMA International (Asia Pacific);
HBO Exec Cheryl Procter-Rogers Becomes PRSA President and CEO;
New Communications Forum 2006...
(You must be a subscriber to read further.
A
one month subscription is only $19.95!)
CARTOONS DRAWN ON THE BACK OF BUSINESS CARDS
by hugh macleod
 gapingvoid.com
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Articles
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The Paine of Measurement
 If
You Do Nothing Else, Track Those Click-Throughs.
What
drives me nuts is that so many of the loudest voices clamoring for "New,
Better, Standard, Perfect" measurement are ignoring tools already
at their finger tips. Many people complain to me,"I want to use PR
to increase awareness or demand for my product, but I can't afford a survey
to measure the results." As if there's only one way to gauge customer
response. Here's a tip: Increasingly, customers respond to something they
hear by going to a Web site. What's amazing is how few people bother to
track those click-throughs...
(Read the rest here,
no subscription required.)
Dashboard Developments
Three New Upgrades to KDPaine & Partners'
DIY Dashboard Tool
(Editor's
note: The following article blatantly promotes KDPaine & Partners'
DIY Dashboard measurement products. Still, we think you'll find it interesting
and informative.) It's been a year since the launch of DIY Dashboard,
KDPaine & Partners' convenient and affordable measurement tool that
enables organizations of all sizes to easily demonstrate their public
relations success. This month three new DIY Dashboard varieties debut...
(Read the rest here, no
subscription required.)
How to Stay Current on Measurement Blogs:
Go to technorati.com and
search 27 million sites for mentions of "PR measurement"
during the past 20 days. Hey, we've done it for you already,
just click here!
- Read this
2/9 article from The Economist about blogs as corporate research
tools.
-Check out cocomment.com
for new ways to keep track of blog comments (still in beta).
-
Read
this PR measurement wiki
Check in on these measurement blogs:
-
Greg
Jarboe on measuring Super
Bowl ad PR
- Katie
Paine's blog
- The
Reputation Doctor features user-friendly reputation management advice.
Related references:
- Our
Special Issue
primer on blogs and blog measurement
- The
PR List: PR blogs
ranked
Measurement Tip
of the Month
The
Cymfony Knowledge Center
Visit this educational outpost on the Cymfony Web site for excellent resources
on measurement, blogs and CGM. (Although, you might want to read
this blog for a critical comment about trusting the content.)
Measurement Quote
of the Month
"There's
something magnetic about a BlackBerry and a toilet."
-- Paul Normand, president of BlackBerry Repair Shop, describes an
unfortunate consequence of the teleworker's always-on lifestyle: "the
BlackBerry dunk."
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