The Top Ten Ways to Ensure
You'll Never Work in PR Again

Our crack survey team here at The Measurement Standard has just released the results of a new analysis of a 20-year longitudinal study of 5000 PR professionals from around the world. After weeks of intensive work with the latest statistical tools, the results reveal that there are ten common ways to ensure that you will never work in PR again:

#10. Be confident:
Get in touch with your boss and clients only when you want money or a job.

#9. Be even more confident:
Always assume your boss and clients know what great results you are producing.

#8. Be supremely confident:
Assume that your work "speaks for itself."

#7. Mind your own business:
Craft your measures of success so they make you look good but aren't relevant to the corporate mission or goals.

#6. Work harder than anyone else:
Confuse activity with results.

#5. Stick to your area of expertise:
Fear facts and figures because you really are "way above all that."

#4. Really stick to your area of expertise:
Leave all data analysis to your staff. After all, you hired them to handle that sort of thing.

#3. Take credit for your work:
Don't be afraid to fudge your numbers to make yourself look better.

#2. Be optimistic:
Only present good news.

#1. Don't get distracted:
Don't measure nuttin'.

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