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January 29, 2003

Can this reputation be saved?

Pete Townshend

The short answer:
We still aren’t quite sure “we won’t get fooled again.”

For many of us who grew up in the 60s and 70s Pete Townshend and The Who were the intelligentcia of rock n’ roll—producing operas for god’s sake! Their music made us think and dance and most of us can sing along with it to this day. So it was with considerable discomfort that we read of Townshend’s arrest under suspicion of possessing indecent images of children and incitement to distribute them.

He freely admitted that he had done so (which should help him in the honesty department in the long run), saying that he was doing research on his own childhood abuse. Townshend has positioned himself as an avid opponent of child pornography and pedophilia caught in a misunderstanding, saying, "I am not a pedophile . . . I hope you will be able to see that I am sincerely disturbed by the sexual abuse of children, and I am very active trying to help individuals who have suffered, and to prevent further abuse." He faces up to a five year jail term for viewing child pornography on the Internet.

But we hesitate these days to burst into a round of “We Won’t Get Fooled Again,” simply because we’ve been fooled so often of late. Perhaps if so many other celebrities hadn’t gotten caught lately and so blatantly lied (can you say “Wynona Ryder?”) we might be more willing to give poor Pete the benefit of the doubt. His story is certainly plausible and I for one believe that he is innocent until proven otherwise. Particularly persuasive were the endorsements from Sir Elton John and Roger Daltry who clearly believed in Townshend enough to put their own reputations on the line.

If the fan sites and discussion groups are any indication, most fans are willing to wait and see before passing judgment. In fact the second wave of opinions is now comparing the initial media frenzy to McCarthyism. (The AP has admitted that it falsely reported that Townsend used his credit card to download child porn.) Some sources believe that Townsend’s earlier published concern about child porn may have prompted the police investigation.

So, unless other facts emerge to convince us otherwise, we’re inclined to think that his reputation is definitely salvageable. And if he has been falsely condemned in the media, they have an ethical obligation to help rebuild it.

   

New articles
in this issue:

Articles with red arrows require a subscription:

Measurement Predictions for 2003

Inexpensive Survey Tools Reviewed

Should PR Performance Be Measured by Sales?

Make the Most of Your Sponsorships

Maximize ROI with the Measurement Value Chain

Articles with black arrows do not require a subscription:

Can Pete Townshend’s Reputation be Saved?

PR Summit Recommends CEOs Measure Trust

Super Bowl Ads Rated

Best and Worst Measurement of 2002

techsoup: Measurement Site of the Month

The PR Weather Report

Measurement News

 

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