The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement




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	January 29, 2003 Measurement News Biz360 and CARMA International have announced a strategic alliance to offer “the first and only media research and analysis package that unifies continuous, automated media analysis and qualitative media research and evaluation.” [read more] Microsoft has jumped from fourth place to pole position in Delahaye Medialink's third annual media reputation index (MRi) survey. The syndicated media analysis, developed in conjunction with the Reputation Institute, ranks the Hoover 100—the largest US companies—according to how they were portrayed by the media throughout 2002. [read more] The new 2003 Baldrige Criteria For Business Excellence has been placed in service on The Benchmarking Exchange (a.k.a. BenchNet) for public access. [read more] The Institute for Public Relations, the only independent foundation in the field of public relations dedicated to research, measurement and education, has announced the election of its 2003 officers and trustees. The election took place at its annual meeting in New York City on January 15, 2003. [read more] For the third consecutive year, Katie Delahaye Paine, president and CEO of K.D. Paine & Partners of Portsmouth, New Hampshire, has been named Chair of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations for 2003. Mark Weiner, CEO of Delahaye Medialink Worldwide Communications Research of Norwalk, Conn. was appointed Measurement Commission chair-elect, to serve as chair in 2004. [read more]
New articles in this issue: Articles with red arrows require a subscription: Measurement Predictions for 2003 Inexpensive Survey Tools Reviewed Should PR Performance Be Measured by Sales? Make the Most of Your Sponsorships Maximize ROI with the Measurement Value Chain Articles with black arrows do not require a subscription: Can Pete Townshend’s Reputation be Saved? PR Summit Recommends CEOs Measure Trust Super Bowl Ads Rated Best and Worst Measurement of 2002 techsoup: Measurement Site of the Month The PR Weather Report Measurement News		Sign up now for your free monthly One-Minute Benchmarking Bulletin and stay up to date on PR and marketing measurement around the world. Just type your email address below and click on the Sign Up button:
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