September 18, 2018

Advancing communications measurement and evaluation

Video of the Month: Make Time to be Bored

When you get bored, you ignite a network in your brain called the default mode […] that is when our brain gets really busy. […]

In the default mode, that is when we connect disparate ideas; it’s when we solve some of our most nagging problems.

—Manoush Zomorodi

August’s focus is on ongoing education, so it might seem counterintuitive to include a piece about boredom. After all, actively learning about a new topic is the exact opposite of boredom; we are pushing to learn more and intentionally engaging thought. But what if we take a step back and ask: “why is ongoing education important?” One answer is that ongoing education allows us to be more creative—which in turn adds value for clients and employers. So, if creativity and problem-solving capacity are goals, then guess what? Boredom matters too.

In this TED Talk, tech podcaster Manoush Zomorodi explains what she learned from neuroscientists and cognitive psychologists on the fundamental human need for…boredom.

Jennifer Zingsheim Phillips

Jennifer Zingsheim Phillips

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, digital and social communications, and media analysis.
Jennifer Zingsheim Phillips
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