Advancing communications measurement and evaluation

Stat of the Month: Changes to Global PR in 2018

Digital and social media is contributing to a world that is now more connected than ever. The connection facilitated by digital and social media is especially influential to the PR industry. Crises that could otherwise remain contained spread like wildfire online, smaller companies have the digital resources to expand globally, and communications campaigns employed across borders must consider important cultural and linguistic factors to avoid offensive or ignorant missteps.

With this interconnected world in mind, this month at the Measurement Standard, we’re talking about global PR. How is the PR industry expanding in the global economy, and where is this growth happening?

The research presented below, collected from the Global Top 250 from the Holmes Report, highlights the changes taking place globally in the PR industry. In particular, the data included below emphasizes how the industry as a whole, as well as firms of various sizes, are growing.

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