Video of the Month: Is "conscious quitting" the key to personal success?

Video of the Month: Is “conscious quitting” the key to personal success?

“…I’m talking about quitting a chosen path to follow a different one. See, when a person does this, he is often labeled as a rebel or a dropout. But, when this person succeeds at this new path, then he or she becomes a role model, a change agent, or an influencer. Crazy, right?”

—Daniela Zamudio

This month on The Measurement Standard, we’re looking at the next generation of communications leaders: the millennial generation.

Often described as entitled, lazy, and job-hopping, this generation has received considerable bad press. This TED Talk by millennial Daniela Zamudio offers a fresh perspective on “quitting”—which can also be characterized as cutting one’s losses quickly. She zeroes in on what it takes to find a chosen path, and how a thoughtful and planned approach to leaving paths that aren’t panning out as expected is the best way to achieve personal success.

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Jennifer Zingsheim Phillips

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, digital and social communications, and media analysis.