Advancing communications measurement and evaluation

Stat of the Month Part II: Global Survey on Unbiased Political News Media

This month, the Measurement Standard’s theme, Data and Doubt, explores verification of data following its collection. Fake news and unverified facts are an important factor to consider as part of this theme. The proliferation of fake news complicates communicators’ ability to confirm the authenticity of a story and undermines the authority of news outlets and earned media coverage.

In particular, coverage of political events and reporting without bias influences accuracy in news reporting. A Pew Research Center study published earlier this year surveyed people from 38 countries to reveal opinions on how the media should cover politics and how they actually cover it.

Overwhelmingly, people around the globe agree that news coverage about politics should lack bias. Despite this widespread belief, there were mixed responses about the effectiveness of unbiased coverage. Check out these takeaways from the survey and read part one of May’s stat to learn more about similarities and differences of opinion between members of the major US political parties:

  • Globally, a median of 75 percent of respondents stated that it is never okay for a news outlet to show bias towards a specific political party in reporting
  • A median of only 52 percent, however, responded that their country’s news media effectively shares unbiased political reporting
  • When asked about the success of news reporting, a median of 73 percent globally stated that news media succeeds in covering the most important stories
728 Ad Block

Related posts

728 Ad Block