“We found consistently, in all dilemmas, in different experiments, even on different continents, that groups implement a smart and statistically sound procedure known as the ‘robust average.'”
The Measurement Standard’s focus in March is on primary research. Talking with people in focus groups is sometimes tricky, because of the potential for persuasion on the part of one or more participants that can affect responses. With that in mind, consider the content of this TED Talk that looks at what drives group decision-making.