Advancing communications measurement and evaluation

Stat of the Month: Business Adoption of Artificial Intelligence

Businesses are rapidly adopting artificial intelligence (AI) into their operations despite existing obstacles, according to a recent report by EY. And, perhaps surprisingly, a majority of employees surveyed (62 percent) have a “positive sentiment” about AI.

Additional findings include:

  • The biggest obstacle to broader adoption cited is the unavailability of trained experts. Fifty-six percent of the senior professionals surveyed said that “a lack of talent” trained in AI is the biggest problem they face in getting AI integrated into business operations.
  • There is a wide range of adoption—some businesses are well on their way to incorporating AI, while others are just beginning to evaluate options (17 percent), and run pilot programs (26 percent).
  • A sizeable portion of the organizations surveyed (41 percent) articulated concerns about the diversity of the talent pool available, explicitly citing a lack of gender diversity, which could affect “the biases that machines will learn.”
The Measurement Standard

The Measurement Standard

The Measurement Standard (TMS) is the definitive monthly newsletter dedicated to advancing media measurement and evaluation as a vital business and communication tool.TMS is published by CARMA, a global provider of measurement services.
The Measurement Standard
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