As the winter holidays approach, there’s always a debate about when it’s appropriate to start playing holiday music, replace those Halloween pumpkins with strings of colorful lights, and make eggnog. So, how can stores ensure their decorations keep everyone in the holiday spirit without putting their decorations up too early for consumers to think they’re appropriate?
- What’s the magic number? On average, adults say that it is appropriate to begin seeing decorations in shopping areas 28 days in advance of the winter holidays.
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