Advancing communications measurement and evaluation

Poll of the Month: How Early is Too Early to Market for the Holidays?

As the winter holidays approach, there’s always a debate about when it’s appropriate to start playing holiday music, replace those Halloween pumpkins with strings of colorful lights, and make eggnog. So, how can stores ensure their decorations keep everyone in the holiday spirit without putting their decorations up too early for consumers to think they’re appropriate? 

  • What’s the magic number? On average, adults say that it is appropriate to begin seeing decorations in shopping areas 28 days in advance of the winter holidays.

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KRC Research

KRC Research

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, KRC Research delivers meaningful insights and actionable recommendations to clients around the globe.
KRC Research
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