Advancing communications measurement and evaluation

Measurement Video of the Month: Hacking Online Dating

…will data and an algorithm lead me to my Prince Charming?

—Amy Webb

Amy Webb, like many dating humans, was disappointed in the results of online dating. Instead of throwing in the towel, she changed her approach by looking at the data. In this funny and fascinating TED Talk, see how a spreadsheet and rigorous data analysis factored into her attempts to meet “Mr. Right.” She put the “data” in “dating”—watch the video to see how she fared.

The Measurement Standard

The Measurement Standard

The Measurement Standard (TMS) is the definitive monthly newsletter dedicated to advancing media measurement and evaluation as a vital business and communication tool.TMS is published by CARMA, a global provider of measurement services.
The Measurement Standard
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