Advancing communications measurement and evaluation

Poll of the Month: Can Data Analytics Impact Your Business?

While half  of integrated marketing professionals – those working in marketing, advertising, communications, and PR – say their organization is sitting on data that could help their business but they don’t know what to do with it, many believe leveraging data effectively could have a substantial impact.  For October’s KRC Stat of the Month, we find out how impactful data analytics can be.  

  • We’ve got the data, let’s make an impact. Two in three (65 percent) of integrated marketing professionals say that leveraging data analytics effectively could substantially impact their business.

To learn more about the KRC, visit: www.krcresearch.com

KRC Research

KRC Research

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, KRC Research delivers meaningful insights and actionable recommendations to clients around the globe.
KRC Research
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