While half of integrated marketing professionals – those working in marketing, advertising, communications, and PR – say their organization is sitting on data that could help their business but they don’t know what to do with it, many believe leveraging data effectively could have a substantial impact. For October’s KRC Stat of the Month, we find out how impactful data analytics can be.
- We’ve got the data, let’s make an impact. Two in three (65 percent) of integrated marketing professionals say that leveraging data analytics effectively could substantially impact their business.
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