September 25, 2017

Advancing communications measurement and evaluation

Poll of the Month: Are You Sitting on Useful Data?

One in three integrated marketing professionals – those working in marketing, advertising, communications and PR – say that their organization does not effectively leverage data analytics to improve business outcomes.  The real question is “why?” For September’s KRC Stat of the Month, we find that for some, it may be as simple as not knowing what to do with data once you have it.

To learn more about the KRC, visit: www.krcresearch.com.

KRC Research

KRC Research

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, KRC Research delivers meaningful insights and actionable recommendations to clients around the globe.
KRC Research
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