Advancing communications measurement and evaluation

Great Minds on Measurement: Arthur Nielsen

The price of light is less than the cost of darkness.

— A.C. Nielsen 

Arthur Charles Nielsen (1897-1980) was a businessman and market research analyst who founded the ACNielsen Company in 1923, which revolutionized the field of market research. This quote from him is a good reminder that whatever the cost of research and analysis, “not knowing” ultimately ends up costing more.

The Measurement Standard

The Measurement Standard

The Measurement Standard (TMS) is the definitive monthly newsletter dedicated to advancing media measurement and evaluation as a vital business and communication tool.TMS is published by CARMA, a global provider of measurement services.
The Measurement Standard
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