Advancing communications measurement and evaluation

Five Ways to Spot ‘Fake’ Research

With the introduction of new terms such as “fake news” and “alternative facts,” one area of interest that has not garnered as much attention is “fake research.” There is no denying the importance of research—research is conducted to make important decisions every day, both in our professional and personal lives. Sometimes, we may be too trusting of research results, especially if we see catchy headlines or results shared by a friend or family member on social media. Differentiating between “good” and “bad” research is critical. But how can we differentiate good from bad, or fake from real? Critical determinations of research quality are important to ensure the science behind it is rigorous and meaningful. This guide offers five questions to ask of research to help spot “fake” research.

This post originally appeared on the Institute for PR’s Research Library.

Sarab Kochhar

Sarab Kochhar

Sarab Kochhar, Ph.D., is Director of Research at the Institute for Public Relations, and Associate Director of Measurement and Analytics at APCO Worldwide.
Sarab Kochhar

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