It’s still summer in the US, which means the season of reading, but with so much communications measurement content published each month, it can be hard to keep up. We’ve collected the best in PR, data, technology, and more for you. Here’s your list:
Insights in PR
- Gini Dietrich at Spin Sucks puts on her prognosticator cap and delves into The Important PR Trends Affecting the Industry in the Next Five Years. Are you ready to say goodbye to earned media? On the bright side, measurement is a top objective…if we can get our arms around what that means.
- The Institute for PR examines the depth of employee feeling and connection to an organization in a piece that examines survey results from a study designed by Linjuan Rita Men to measure employee attitudes on the influence of corporate “emotional culture.”
Data and Technology News
- Harvard Business Review takes a look at the impact of artificial intelligence (AI) on our decision-making processes. In How AI Will Change the Way We Make Decisions, the three authors—Ajay Agrawal, Joshua Gans, and Avi Goldfarb—argue that, even with the expansion of AI technology, it can’t fully replace humans, and predict an increase in judgment-based jobs.
- On the other side of the AI coin, Tristan Greene at The Next Web points to Anodot, a data analysis company that is using machine learning to find problems that companies weren’t aware of—which, when addressed, will save the companies money. Machine learning is finding issues that humans miss.
- Christopher Penn walks us through how predictive analytics and SEO data can help refine marketing efforts. Using SEO and search data, he demonstrates how marketers can target advertising and paid campaigns to boost marketing during time periods when audiences are most likely to respond.
- Google is killing a feature that helped you search faster, but why? Mashable reports on Google’s decision to remove their Instant Search function, which premiered in 2010. The exponential growth of mobile is a factor.
- To Build a Smarter Chatbot, First Teach It a Second Language Even with the launch of more chatbots and automated customer service lines, this technology is still easily confused. Researchers at Salesforce are addressing these issues by teaching their systems to be bilingual.
- Shel Holtz believes smart audio technology, not virtual reality or augmented reality, is poised to become the most common type of digital interaction. He explains it all in Evidence mounts that smart audio is a big freakin’ deal.
Data, It’s Not Just for Marketers (News, Journalism and Data)
- A new program wants to help more people in news orgs — beyond journalists — get literate with data The Data Culture Project is helping leadership and staff at nonprofit organizations have a stronger understanding of data. Get accustomed to the phrase “data literacy”—it could soon be just as important to communicators as the word “measurement.”
- From Poynter, a piece titled “This veteran Chicago journalist is using an email ‘newscast’ to keep people informed” takes a look at a veteran journalist’s efforts to keep busy readers informed, via an email newsletter.
- The path of the solar eclipse is already altering real-world behavior – Wonkblog at the Washington Post publishes a data-driven journalism piece that describes how Google’s data, media coverage, and citizen interest can be clearly mapped out in a way that looks startlingly close to the eclipse’s path itself.
- Stop Using PowerPoint, Harvard University Says It’s Damaging Your Brand And Your Company If you want to get your point across, don’t use PowerPoint, according to this piece in Forbes.
- Snopes is facing a very ugly legal battle, and The Atlantic breaks down the case. The internet’s front line in combating fake news is facing its biggest challenge yet, and it could mean the end for the fact-checking website that has been around since the days of email chain letters.
- Finally, feast your eyes on this infographic over at MarketingProfs that breaks down how much data is created online, every minute of every day, across some of the internet’s most popular platforms.
Latest posts by The Measurement Standard (see all)
- Statistic of the Month: User Generated Content - December 12, 2017
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- Your Communications Measurement Reading List for December 2017 - December 1, 2017