What can data do for you, and are you leveraging it effectively? In our technology- and information-based world, effectively using data analytics in one’s business can be a priceless tool to enhancing outcomes. For this month’s KRC Stat of the Month, we look to find out just how data analytics can influence the outcomes of integrated marketing professionals – those working in advertising, marketing, communications and PR – and how data is currently impacting their organization.
- Missing out on data? 1 in 3 integrated marketing professionals say that their organization does not effectively leverage data analytics to improve business outcomes, indicating that some professionals in this space see room for improvement.
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