Advancing communications measurement and evaluation

Poll of the Month: How Are Organizations Using Data?

What can data do for you, and are you leveraging it effectively? In our technology- and information-based world, effectively using data analytics in one’s business can be a priceless tool to enhancing outcomes. For this month’s KRC Stat of the Month, we look to find out just how data analytics can influence the outcomes of integrated marketing professionals – those working in advertising, marketing, communications and PR – and how data is currently impacting their organization.

  • Missing out on data? 1 in 3 integrated marketing professionals say that their organization does not effectively leverage data analytics to improve business outcomes, indicating that some professionals in this space see room for improvement.

To learn more about KRC, visit: www.krcresearch.com.

KRC Research

KRC Research

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, KRC Research delivers meaningful insights and actionable recommendations to clients around the globe.
KRC Research
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