Too much to read in communications measurement, too little time? Here’s your list:
- The Wide World of Social Media. Brian Solis and JESS3 have introduced their 2017 update of The Conversation Prism. That’s a lo-rez version up top. See Prism 5.0 in its full glory.
- People Like Tweets That Tell Them How to Feel. New York magazine discusses moral contagion, the process by which moral-emotional language in tweets fires up a political audience.
- People Don’t Trust Social Media. Those of you brand-builders who invest heavily in social media to build relationships with your audience take heed. Network Research provides data that shows that, when people are considering travel and leisure activity, social media is much less consulted and much less trusted than either family/friends or Trip Advisor.
Bad News From the Artificial Intelligence Front
- Not-good AI news. Visual Capitalist brings us Visualizing the Jobs Lost to Automation with Henrik Lindberg’s chart showing the probability that specific jobs will be lost. That’s it over on the right. Spoiler: Retail, fast food, and secretarial jobs will go, nurses and teachers will stay.
- Worse AI news. MIT Technology Review says “Opaque and potentially biased mathematical models are remaking our lives—and neither the companies responsible for developing them nor the government is interested in addressing the problem.”
- Even worse AI news. Fortune reports that Elon Musk says AI is the “biggest risk we face as a civilization.”
- The worst of all possible AI news—for artists, anyway. Scientists have created an AI system that produces paintings that people think are better than human paintings. Read about it in Futurism.
Even More Bad News
- To take your minds off the coming AI catastrophe… Stephen Hawking says the Earth is doomed and it’s time for us to move on: “We are running out of space and the only places to go to are other worlds.”
- PR Customer Experience Benchmark Survey. Researchscape presents the full results. For just those pertaining to measurement, see our article “Survey: 100 Executives Reveal the Value of Measuring PR Effectiveness.”
- Measuring the Results of Bad PR. The NYTimes reports that the University of Missouri is proving the results of bad PR in the most obvious way: freshman enrollment has fallen 35% since the school’s protests two years ago.
- Will Better Data Change Podcasts? Gabe Bullard at NiemanLab discusses the impact improved audience ratings had on radio, and investigates whether Apple’s new podcast analytics will change that medium as well.
- How Does Crime Rate Affect Rent Prices? Priceonomics brings us another analysis of interesting data. Spoiler: Rents are generally higher with lower crime. Burglary is the crime type most highly correlated with rental price, at r=-0.84.
Making Things More Efficiently
- Bespoke Processors. From IEEE Spectrum: Cheap, Low-Power Chips That Only Do What’s Needed. It’s a physically smaller, less complex version of microcontrollers, designed to perform only the application needed.
Good Luck in Economy Class. Airbus unveils ‘more efficient’ A380 jumbo: Allegedly seats an additional 80 passengers.
Timeless Tactics. From Naked Capitalism: What the Romans Did for Us: On the Age-Old Art of Propaganda.
How Do You Draw a Circle? Quartz analyzes 100,000 drawings to show how culture shapes our instincts.
- Failed Gadgets. Sweden’s Museum of Failures pays homage to products that flopped.
Latest posts by Bill Paarlberg (see all)
- The Growing Demand for Online Privacy: Will It Hamper Communications Measurement? - July 21, 2017
- What Is the Meaning of Measurement, Part 2 - July 21, 2017
- Great Minds on Measurement: John Cage - July 18, 2017