Advancing communications measurement and evaluation

Your Communications Measurement Reading List for July 2017

The Conversation Prism

Too much to read in communications measurement, too little time? Here’s your list:

Social Media

  • The Wide World of Social Media. Brian Solis and JESS3 have introduced their 2017 update of The Conversation Prism. That’s a lo-rez version up top. See Prism 5.0 in its full glory.
  • People Like Tweets That Tell Them How to Feel. New York magazine discusses moral contagion, the process by which moral-emotional language in tweets fires up a political audience.
  • People Don’t Trust Social Media. Those of you brand-builders who invest heavily in social media to build relationships with your audience take heed. Network Research provides data that shows that, when people are considering travel and leisure activity, social media is much less consulted and much less trusted than either family/friends or Trip Advisor.

Bad News From the Artificial Intelligence Front

  • Not-good AI news. Visual Capitalist brings us Visualizing the Jobs Lost to Automation with Henrik Lindberg’s chart showing the probability that specific jobs will be lost. That’s it over on the right. Spoiler: Retail, fast food, and secretarial jobs will go, nurses and teachers will stay.
  • Worse AI news. MIT Technology Review says “Opaque and potentially biased mathematical models are remaking our lives—and neither the companies responsible for developing them nor the government is interested in addressing the problem.”
  • Even worse AI news. Fortune reports that Elon Musk says AI is the “biggest risk we face as a civilization.”
  • The worst of all possible AI news—for artists, anyway. Scientists have created an AI system that produces paintings that people think are better than human paintings. Read about it in Futurism.

Even More Bad News

Public Relations

  • PR Customer Experience Benchmark Survey. Researchscape presents the full results. For just those pertaining to measurement, see our article “Survey: 100 Executives Reveal the Value of Measuring PR Effectiveness.”
  • Measuring the Results of Bad PR. The NYTimes reports that the University of Missouri is proving the results of bad PR in the most obvious way: freshman enrollment has fallen 35% since the school’s protests two years ago.

Using Data

  • Will Better Data Change Podcasts? Gabe Bullard at NiemanLab discusses the impact improved audience ratings had on radio, and investigates whether Apple’s new podcast analytics will change that medium as well.
  • How Does Crime Rate Affect Rent Prices? Priceonomics brings us another analysis of interesting data. Spoiler: Rents are generally higher with lower crime. Burglary is the crime type most highly correlated with rental price, at r=-0.84.

Making Things More Efficiently

Fun Stuff


Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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