Advancing communications measurement and evaluation

Great Minds on Measurement: Dan Wagner, with Video Interview

“Measurement has replaced intuition in terms of establishing truth… Algorithmic prediction… has replaced expertise inference.”

—Dan Wagner, CEO Civis Analytics

The quote above is just one of many perceptive insights on measurement, strategy, and the use of data in Wagner’s recent interview with McKinsey Analytic’s Rik Kirkland: “The Role of Expertise and Judgment in a Data-driven World.” Or watch the video above.

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Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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