“Measurement has replaced intuition in terms of establishing truth… Algorithmic prediction… has replaced expertise inference.”
—Dan Wagner, CEO Civis Analytics
The quote above is just one of many perceptive insights on measurement, strategy, and the use of data in Wagner’s recent interview with McKinsey Analytic’s Rik Kirkland: “The Role of Expertise and Judgment in a Data-driven World.” Or watch the video above.
Latest posts by Bill Paarlberg (see all)
- The Growing Demand for Online Privacy: Will It Hamper Communications Measurement? - July 21, 2017
- What Is the Meaning of Measurement, Part 2 - July 21, 2017
- Great Minds on Measurement: John Cage - July 18, 2017