Advancing communications measurement and evaluation

Great Minds on Measurement: Dan Wagner, with Video Interview

“Measurement has replaced intuition in terms of establishing truth… Algorithmic prediction… has replaced expertise inference.”

—Dan Wagner, CEO Civis Analytics

The quote above is just one of many perceptive insights on measurement, strategy, and the use of data in Wagner’s recent interview with McKinsey Analytic’s Rik Kirkland: “The Role of Expertise and Judgment in a Data-driven World.” Or watch the video above.

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The Measurement Standard

The Measurement Standard

The Measurement Standard (TMS) is the definitive monthly newsletter dedicated to advancing media measurement and evaluation as a vital business and communication tool. The Editor of TMS is Bill Paarlberg. TMS is published by Carma, a global provider of measurement services.
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