Advancing communications measurement and evaluation

Your Communications Measurement Reading List for April 2017


There are so many recent articles to read about communications measurement. We’ve looked at most of them, and here are the good ones:

Invasion of the PR Body Snatchers

The ultimate Turing Test? Algorithms are rapidly replacing PR jobs, and lots of people don’t notice the difference.

Banner Ads Pulled: Who Cares?


Fake News

Content Marketing

For Your Next Cocktail Party

  • Uber drivers are the new lab rats. From The New York Times comes “How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons,” an animated and interactive examination of Uber’s “…extraordinary behind-the-scenes experiment in behavioral science to manipulate [drivers] in the service of its corporate growth. …Employing hundreds of social scientists and data scientists, Uber has experimented with video game techniques, graphics and non-cash rewards of little value that can prod drivers into working longer and harder…”

Recommended Newsletters

  • Gold, baby, gold. Here’s your reward for reading this far: inbox-worthy newsletters that deliver no-frills links concerning recent developments in measurement, communications, and marketing. Vital reading:


Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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