Advancing communications measurement and evaluation

Measurement Video of the Month: Giorgia Lupi Sees the Beauty in Data

“Data is the beginning of the conversation, not the end.” —Giorgia Lupi

This TED talk by Giorgia Lupi is an eloquent reminder that data is a means to telling a story. “…she shares how we can bring personality to data, visualizing even the mundane details of our daily lives and transforming the abstract and uncountable into something that can be seen, felt, and directly reconnected to our lives.”


A tip of the measurement hat to Data Elixir for pointing us to this.

Bill Paarlberg

Bill Paarlberg

Bill Paarlberg, Editor of The Measurement Standard, has been writing about public relations measurement for 20 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg

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