Here’s your March, 2017 shortlist of articles related to communications measurement and the interesting use of data.
- Top Social Media Trends For 2017. From Grafdom comes the infographic to the right, click on it to see it bigger.
- Social Media and the End of Gender. In this TED talk, media researcher Johanna Blakley discusses how social media is outgrowing traditional media, and that women users now outnumber men. What changes are in store for the future of media?
Adventures with Data
- Gut data? Last month in this column, we wrote about the removal of public data from whitehouse.org (see He Blinded Me to Science) and how scientists were rushing to back up valuable public data before it might be lost. (Although it is illegal to destroy government data, administrators can make it much more difficult to access.) The New York Times tells the follow-up story of thousands of data-minded citizens who gather at “rescue events” to locate and back up data on thousands of servers in hundreds of U.S. government departments.
- Get on your bikes and ride! Priceonomics presents an analysis of one year’s worth of data (20 gigabytes!) on bicycle sharing programs from six U.S. cities. A story of trips-per-day and time-per-trip that’s both fascinating and valuable, considering that these bikes can cost their cities $5,000 apiece.
- From horsepower to camelpower. Nissan proposes a new measure of an automobile’s off-road desert driving performance, allegedly taking into account maneuverability and control as well as sheer engine power. A serious proposal, or a stunt to entice Gulf region SUV consumers? You decide.
Thanks to R. Luke DuBois’ TED talk “Insightful human portraits made from data” for the image.
Bill Paarlberg co-founded The Measurement Standard in 2002 and has been the editor ever since. He has been writing about public relations measurement for 25 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.