Advancing communications measurement and evaluation

Your Communications Measurement Reading List for March 2017


Here’s your March, 2017 shortlist of articles related to communications measurement and the interesting use of data.

Social Media

  • grafdom-social-media-2017Top Social Media Trends For 2017. From Grafdom comes the infographic to the right, click on it to see it bigger.
  • Social Media and the End of Gender. In this TED talk, media researcher Johanna Blakley discusses how social media is outgrowing traditional media, and that women users now outnumber men. What changes are in store for the future of media?

Data Visualization

  • In A Marketer’s Guide to Google Analytics Dashboards, Annie Cushing at Annielytics not only gives a basic step-by-step walk-through for creating these valuable reports, but also provides some important tips for making them look good and communicate what you really want to say.
  • Storm Tracking. Tableau shows off some amazing interactive maps of natural storms over various areas of the Earth.
  • In a TED2016 talk video entitled Insightful human portraits made from data, artist R. Luke DuBois describes how he combines analysis of large databases with provocative visualizations to create insights into human nature. The image up at the top of this page is a still from that video, showing part of an art piece in which a gun fires a blank each time the New Orleans’ police scanner reports a shooting.
  • Family values. Business Insider has lots of animated maps of the U.S., mostly generated from and concerning financial data, but other topics as well, including fast food restaurants and education. Here’s one that will tell you the best and worst states in which to raise a family.

Adventures with Data


Thanks to R. Luke DuBois’ TED talk “Insightful human portraits made from data” for the image.

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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