Advancing communications measurement and evaluation

Measurement Video of the Month: Alan Smith on Why You Should Love Statistics

Smith-TED-quiz

Alan Smith’s TED talk, “Why You Should Love Statistics,” (watch it below) points out that humans need statistics because we aren’t all that good at numerical reasoning. The image above is from a gamified quiz he designed to test how well people can estimate demographic data on their local geographic area. Not very well, as it turns out. He references the work of psychologists Daniel Kahneman and Amos Tversky, who we wrote about recently in “7 Psychological Reasons Why Media Analysis Tells Only Part of the Measurement Story” and “2 Books on How Thinking Shapes Measurement: ‘Thinking Fast and Slow’ and ‘The Undoing Project.”

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Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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