“You hit what you aim at, and if you aim at nothing, you will hit it every time.”
—Zig Ziglar, motivational speaker and author, 1926 – 2012
Bill Paarlberg, Editor of The Measurement Standard, has been writing about public relations measurement for 20 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Latest posts by Bill Paarlberg (see all)
- People Will Now Pay $66 Not to Fly United - April 18, 2017
- Great Minds on Measurement: Christopher Hitchens - April 17, 2017
- Measurement Video of the Month: Giorgia Lupi Sees the Beauty in Data - April 17, 2017