Advancing communications measurement and evaluation

Great Minds on Measurement: Zig Ziglar


You hit what you aim at, and if you aim at nothing, you will hit it every time.”

—Zig Ziglar, motivational speaker and author, 1926 – 2012

Read more about Zig Ziglar here. Big thanks to TopRank Marketing’s newsletter for the tip.


Bill Paarlberg

Bill Paarlberg

Bill Paarlberg, Editor of The Measurement Standard, has been writing about public relations measurement for 20 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg

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