Advancing communications measurement and evaluation

Great Minds on Measurement: Zig Ziglar

zig-ziglar

You hit what you aim at, and if you aim at nothing, you will hit it every time.”

—Zig Ziglar, motivational speaker and author, 1926 – 2012

Read more about Zig Ziglar here. Big thanks to TopRank Marketing’s newsletter for the tip.

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Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and has been the editor ever since. He has been writing about public relations measurement for 25 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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