“You hit what you aim at, and if you aim at nothing, you will hit it every time.”
—Zig Ziglar, motivational speaker and author, 1926 – 2012
Bill Paarlberg, Editor of The Measurement Standard, has been writing about public relations measurement for 20 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Latest posts by Bill Paarlberg (see all)
- Public Relations Must Confront Its Dark Side to Fight Fake News - March 14, 2017
- Great Minds on Measurement: Susanne Langer - March 14, 2017
- Your Communications Measurement Reading List for March 2017 - March 9, 2017