“You hit what you aim at, and if you aim at nothing, you will hit it every time.”
—Zig Ziglar, motivational speaker and author, 1926 – 2012
Bill Paarlberg co-founded The Measurement Standard in 2002 and has been the editor ever since. He has been writing about public relations measurement for 25 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.