Advancing communications measurement and evaluation

Great Minds on Measurement: Carl Sagan

Carl Sagan smiling

“Science is more than a body of knowledge. It is a way of thinking; a way of skeptically interrogating the universe with a fine understanding of human fallibility.”

—Carl Sagan, astronomer and author (1934-1996)

Read more about Carl Sagan at www.carlsagan.com.

Bill Paarlberg

Bill Paarlberg

Bill Paarlberg, Editor of The Measurement Standard, has been writing about public relations measurement for 20 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg

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