Here’s our shortlist of recent interesting articles for November, 2016, mostly related communications measurement and evaluation:
- Almost 60% of CEOs say they lack a high level of trust in their data and analytics. That’s the problem studied by Building Trust in Analytics: Breaking the cycle of mistrust in D&A, a study from KPMG. (The image above is a detail of the larger infographic you’ll find there.) Or, read a summary at the Cyberalert blog.
- From the New Humanist: What’s Wrong with Big Data? The view that more information produces better decisions is at odds with the world around us.
From the uber-brainy Avinash Kaushik comes Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps. Interesting stuff, but reader beware: as he says, “As a Marketer or an Analyst, there is nothing you’ll attempt that will be more complex and challenging than what you are about to read in this post.”
- Google’s 10-year pledge to keep DoubleClick’s browsing data separate from Gmail data ended last month. Learn about it at Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking.
The Effectiveness of Publicity
- The Bospar Consumer PR Effectiveness Study polled 1,010 American adults in September to determine how likely people were to visit a tech company’s website based on media coverage. Read the results at When Does Media Coverage Push People to Visit a Company’s Site?
- Still wondering how Tribune Publishing could be so stupid as to change its name to Tronc? You will enjoy James Surowiecki’s piece in The New Yorker: What’s in a Brand Name?
- Did you know there was such a thing as “bullshit asymmetry?” Eric Shepard’s Fake news sites, deceptive memes, and the rise of post-truth politics will tell you about that and a whole lot more.
- “Not only is search the most used [mobile] resource, it’s the resource 87 percent of people turn to first.” That and more at Search Engine Land’s Google: Search the primary and most often used mobile shopping tool. That’s where the chart to the right came from, (the one with the incredibly lame title). Click on it to see it bigger.
- From Christopher S. Penn comes this article and video on an innovative way to employ the Eisenhower Priority Matrix: How to Manage Workflow with Sticky Notes. He puts out a very good little newsletter, by the way.
Latest posts by Bill Paarlberg (see all)
- The Growing Demand for Online Privacy: Will It Hamper Communications Measurement? - July 21, 2017
- What Is the Meaning of Measurement, Part 2 - July 21, 2017
- Great Minds on Measurement: John Cage - July 18, 2017