Advancing communications measurement and evaluation

Your Communications Measurement Reading List for November, 2016

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Here’s our shortlist of recent interesting articles for November, 2016, mostly related communications measurement and evaluation:

Data

Privacy (not)

The Effectiveness of Publicity

The Media

  • Still wondering how Tribune Publishing could be so stupid as to change its name to Tronc? You will enjoy James Surowiecki’s piece in The New Yorker: What’s in a Brand Name?

Mobile Shopping

  • google-purchase-diary“Not only is search the most used [mobile] resource, it’s the resource 87 percent of people turn to first.” That and more at Search Engine Land’s Google: Search the primary and most often used mobile shopping tool. That’s where the chart to the right came from, (the one with the incredibly lame title). Click on it to see it bigger.

Productivity

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Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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