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‘Tis the Season: 69% of You Recycle Presents, and Other Re-gifting Fun Facts


With the 2016 holiday season comes the season of giving and the stress that comes along with it. Finding the perfect gift for everyone on your list can be tricky, time consuming and costly. Which is why many adults find no shame in the re-gifting game!

There are only a few weeks left of the holiday season, so this month’s KRC PulsePoll investigates common holiday re-gifting trends and behaviors. Results show that 69% of adults indicate they would re-gift an item they received for the holiday, and also:

  • Non-personal items make for perfect re-gifting. 1 in 3 (32%) of adults agree they would re-gift a candle given to them as a holiday present, making it the item most likely to be re-gifted during the holiday season.
  • Skip on re-gifting clothing items. Only 13% of adults say they would re-gift a clothing item they have received as a holiday gift, making it the item least likely to be re-gifted by adults during the holidays.
  • Boomers and wine: what goes around comes around. With 2 in 5 (37%) of Boomers saying they would re-gift wine, it is the most popular gift item that the generation would re-purpose during the holidays.
  • The re-gifting gender gap. With 2 in 5 (38%) men and 1 in 4 (24%) women saying they would never re-gift presents they have received during the holidays, women stand out as the gender you’d be more likely receive second-hand items from.

Check out these other recent KRC Insights:

To learn more about the KRC Pulse Poll, visit:


KRC Research

KRC Research

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, KRC Research delivers meaningful insights and actionable recommendations to clients around the globe.
KRC Research
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