Advancing communications measurement and evaluation

The Lingering Death of Traditional Media: Blame the Internet and Social Media

digital-media-chart-detail-visual-capitalist-copy

Last year we noted that the Edelman Trust Barometer provided some Bad News for Traditional Media and Journalists: search engines had become a more trusted source than traditional media. More of the sad story of the slide of print is illustrated by Visual Capitalist’s Chart of the Week: The Slow Death of Traditional Media. A detail of their chart, above, shows that newspaper ad revenue continues to decline, falling by almost half in the last five or six years. The chart also shows that digital will soon overtake television for the largest share of advertising revenue. (Visual Capitalist provides many beautiful examples of interesting stories told with graphics, mostly on financially related topics, but also on technology and marketing.)

Over at the Columbia Journalism Review you can read some of the story behind this decline: “free” Internet news and the churn of social media combine to reduce dependency on traditional sources and increase polarization of public opinion. Read the article,  Study: Decline of traditional media feeds polarization, or just watch the well-made video below that summarizes the results of the research:

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Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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