Advancing communications measurement and evaluation

PR Measurement Summit 2016 Dubai: Photos, Video, Tweets

mazen-nahawi-at-prms2016

Hosted by CARMA, 2016’s PR Measurement Summit was held October 12 and 13th in Dubai. That’s CARMA CEO Mazen Nahawi presenting, above.

The PR Measurement Summit looked at the value of effective measurement for PR and communications professionals across all industries, within the private sector, government and NGOs, all over the world. It was billed as:

“…more than just theory, hear from some of the leading academics, agencies and clients from all over the world about what they are doing to use valuable insights to manage reputation, track complex issues across multiple media, allocate staff resources and determine ROI.”

See the entire roster of speakers and events at the PR Measurement Summit site. We’ll have more coverage in the next issue of TMS, and in the meantime:

Here is the Twitter feed for the event’s hashtag #prms2016, scroll down through it for highlights, photos, and video:


And speaking of video, here is 14 seconds of lunchtime at #prms2016, thanks to CARMA Media Analyst Sameh Ahel :

And if you’d like to listen to something instead, here is live coverage from The Agenda, including several interviews:

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Thanks to Dalia Sora ‏@daliamo70674820 for the image at the top. CARMA also sponsors The Measurement Standard.

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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