Advancing communications measurement and evaluation

Your Communications Measurement Reading List for October, 2016


Here’s our shortlist of recent interesting articles, mostly about communications measurement and evaluation. (For more on the chocolate chip cookie technology illustrated above, see below under “Content Marketing.”):

Social Media

Data Science



  • If the recent cat fight/mud wrestling debates have not spoiled your appetite for Clinton vs. Trump, then… In Semantics—What Does Data Science Reveal about Clinton and Trump?, Maixent Chenebaux at medium analyzes the candidates’ words to better understand the vocabulary, style, and rhythm of their political communication. Results imply that Clinton has adapted her style toward Trump’s, and that Trump has disruptively simplified the speech of our national leaders.

 For Your Next Cocktail Party

Content Marketing About Content Marketing

We don’t usually trust content marketers who generate content to market their own content marketing (see The Tragedy of the Commons and the Death of Content Marketing), but here are two excellent exceptions:

  • The Ultimate Guide to Infographic Marketing includes good advice and resources.
  • Chocolate Chip Cookie Technology! Patrick Burke at Content Marketing Institute writes with the title of 6 Times Less Was More in Content Marketing, but what he really provides are elegant examples of data storytelling with images. That’s one of them up above, a deliciously simple way to tell a complex story about cookie ingredients. In the article you’ll also learn 11 ways to tie a scarf, because, well, winter is coming.


Thanks to Handle the Heat for the cookie infographic.

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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