Advancing communications measurement and evaluation

Listen to the Media Bullseye Roundtable: Special Measurement Month Edition

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Last week, CARMA’s North American CEO Chip Griffin and 4L Strategies Founder Jennifer Zingsheim Phillips hosted a special one-hour episode of the Roundtable to celebrate AMEC’s Measurement Month. The topic was “Key PR Measurement Trends in North America,” and the lively discussion included:

  • Asking the right questions
  • Actionable insight
  • AR/VR
  • Advertising Value Equivalency (AVE)
  • Measuring Influence
  • The AMEC Integrated Evaluation Framework

Listen to it here.

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Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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