Advancing communications measurement and evaluation

It’s AMEC Measurement Month

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September is AMEC Measurement Month, which, in the words of Barry Leggetter, AMEC’s CEO, is “the biggest single international educational initiative on public relations measurement and evaluation.” AMEC and other organizations have over 50 special events planned for Measurement Month; see them all in the calendar on the AMEC site.

AMEC emphasizes the following themes for Measurement Month:

  • The importance of doing measurement – all activity should be measured for learning, recognizing success and proving the value of communications work
  • The new Interactive Integrated Evaluation Framework – an approach to make sure your measurement and evaluation work is effective and linked to business needs
  • The journey of measurement – how to get started if you’re not measuring activity through to making your existing program work harder and developing it further.

Here at The Measurement Standard we are celebrating Measurement Month with several special features:

  • In our exclusive Measurement Life interview, Barry Leggetter has a whole lot more to say about Measurement Month, including the story of how it got started during a breakfast meeting. We also discuss AMEC’s new Integrated Evaluation Framework, Barry’s long and illustrious career in PR, and his fondness for making special music playlists for parties.
  • Mazen Nahawi, CEO of CARMA, (sponsor of The Measurement Standard) contributes a thoughtful essay on the role and mixed success of software-as-a-service measurement and evaluation.
  • A bonus ebook for you readers who’d like to learn more about AMEC’s new Integrated Evaluation Framework. Available for a limited time at no charge, this report is the most complete coverage anywhere of the ground-breaking new measurement and evaluation tool. Includes a review of the public’s response, a road test, practical tips on how best to use it, and an interview with Jim Macnamara, architect of much of the theory behind it.

Congrats to AMEC, to all the organizations participating in Measurement Month, and to all of you doing communications measurement and evaluation.

— Bill Paarlberg, editor, The Measurement Standard

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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