There’s always too much to read about communications measurement and evaluation. Here’s our shortlist of recent articles you’ll find interesting:
- A History Of Data In American Politics is a four-part series at FiveThirtyEight that covers William Jennings Bryan in the 1890s, Barack Obama in 2008, and Hillary Clinton and Donald Trump in 2016.
- Speaking of our current POTUS, he’s got a new Facebook Messenger account with which citizens can send him letters. Ten of which he reads each day. Sophie Maerowitz has an article about it at PRNews.
- Suppose a PR firm conducted a huge new research project that demonstrated “an enormous unrealized opportunity for brands to build stronger consumer relationships”; in other words, the data proves that you should do more PR. Would you believe the results? If so, check out Edelman’s 2016 Earned Brand study.
- If you aren’t sick of reading about AVEs (advertising value equivalency), Mark Weiner shares some interesting history, reviews why you shouldn’t use them, and provides a middle path for those who must. (And if you are really not sick of reading about AVEs, we have plenty of coverage in this newsletter. Here is a good place to start.)
- Proof that data visualization is as much an art as a science: Christopher Ingraham redraws one of Pew Charitable Trust’s maps for a surprising improvement.
- Artificial intelligence has made amazing strides, but will it ever understand language? Machines that truly comprehend language would be incredibly useful. But we don’t know how to build them. Will Knight reviews the field.
- Melody Kramer provides some amusing measurement set to Paul Simon’s famous song: “50 Ways to Measure Your Analytics (with Apologies to Paul Simon).” Don’t miss andrewlos’ comment at the end, in which he points the focus to “What am I trying to measure?”
- Science isn’t broken, it’s just a hell of a lot harder than we give it credit for. Christie Aschwanden discusses several well-publicized problems with scientific research, and provides a do-it-yourself primer in p-hacking.
Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Latest posts by Bill Paarlberg (see all)
- The Growing Demand for Online Privacy: Will It Hamper Communications Measurement? - July 21, 2017
- What Is the Meaning of Measurement, Part 2 - July 21, 2017
- Great Minds on Measurement: John Cage - July 18, 2017