Advancing communications measurement and evaluation

Your Measurement Reading List for December, 2015


‘Tis the season to have too much to read. Here’s your shortlist:

Jolly Good, Fellows: AMEC Inducts Measurement Leaders Into Lifetime Fellowship. Congrats to Richard Bagnall, David Rockland, Mike Daniels, and others.

The #hashtag is a false idol, by Myles Udland at Business Insider:

“…the people on these networks who earnestly interact with brand-encouraged themes are simply misinformed, naive, or in it for themselves… what these brands are attracting is exactly the opposite of what they’re after.
What brands want are loyal consumers who view their brand-related choices as a reflection of who they are. But what social media might be bringing them is every type of consumer except this one.”

RANKED: The top 10 hottest YouTube videos of the year, by Jillian D’Onfro at Business Insider:

“Google just released its list of the top 10 trending YouTube videos of 2015, highlighting the clips that got the most views, shares, comments, and likes.”

Annual Communications Reports Are a Waste of Time, by Katie Paine at The Measurement Advisor:

“While I don’t deny the appeal of a nice report saying what a wonderful job communications/PR/social media has done, I would argue that annual reports are at best: useless, and at worst: dangerous.”

So long, AVE. We need to move on, at Media Update:

“Understanding the quality of media coverage, be it online, print or broadcast portrays a very different picture than the mere AVE value. It gives an organisation insight into what messages the target audiences receive and enables communication teams to adjust and improve their business’ communication strategies…”

U.S. Government Spent $4 Billion on PR Since 2007, by Shawn Paul Wood at PRNewser

“The nonpartisan and often impressive government watchdog Open the Books conducted a report entitled The Department of Self-Promotion: How Federal Agency PR Spending Advances Their Interests Rather Than the Public Interest.” The headline shows this should be a real page-turner.”

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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