Advancing communications measurement and evaluation

Your Quick Guide to What Happened at the 2014 AMEC Summit on Measurement

AMEC-Summit-2014Couldn't make it to the 2014 AMEC Summit on Measurement in Amsterdam? No worries:

Overview: A quick summary of the conference from Barry Leggetter, AMEC CEO. See the entire 2-day program. See photos.

Awards: AMEC bestowed its annual Communications Effectiveness Awards. Read a summary, and what Salience Insight won.

New PR Measurement Model: Jim Macnamara unveiled his MAIE model. Read a condensed version, or download the entire paper.

Social Media Measurement: AMEC released its new SM Measurement Framework. Read Don Bartholomew's summary. Download the handy User Guide. ###

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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