Advancing communications measurement and evaluation

Ogilvy and APAC Leads the Way in AMEC Communications Effectiveness Awards

Ogilvy-PR-AMEC-Awards-2014

Marion McDonald, Managing Director, Strategy & Measurement, APAC Region Ogilvy PR accepts AMEC Award

Presented as part of the annual AMEC Summit on Measurement, the AMEC Awards seek to recognise and promote best practice in communication planning, research and evaluation. See the full list of Awards winners.

In a strong display from firms in Asia Pacific, Ogilvy Public Relations scooped four Golds and the Grand Prix International Award with work from its offices in Taipei, Beijing, and Thailand.

Barry Leggetter, AMEC CEO, said: “This year we had more entries than ever, and of such a high calibre, that our judges awarded more than one Gold in several categories.” To top off their Golds success, Ogilvy also won the Best Newcomer Award in a new AMEC Summit live voting category for its work for the Information Office of People's Government of Chengdu.


Hot in contention were three firms who each won three Golds: iSentia from Australia and South East Asia; Pegasus PR from Brighton, UK; and Gorkana Group from the UK and US. Gorkana also won the prestigious Grand Prix Platinum Award for its work for the UK’s Department for Food and Rural Affairs (DEFRA).

In other major awards categories, the Chairman’s Award was awarded to two communications professionals to mark their contribution to the work of AMEC in advancing the benefits of measurement and analytics. The winners were Alex Aiken, Executive Director, Government Communications, HM Government UK and Andre Manning, Global Head of Public Affairs & PR, Booking.com.

This year the standard was so high that judges made three awards in the Young Professional category: Ngaire Crawford, of iSentia; Mounir El Agouz, Salience Insight; and Cate Setterfield, The Mediaverse.

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Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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