Advancing communications measurement and evaluation

Top Ten Social Media Research Studies for PR Pros

Top10SMResearch2013-2nd-IPRThe Institute for Public Relations has just released its Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013. Created by IPR Social Science of Social Media Research Center editors Dr. Marcia W. DiStaso of Pennsylvania State University and Dr. Tina McCorkindale of Appalachian State University, the compilation is available on the IPR website.

The studies were chosen for their rigor of methodology, sample size, findings, and accessibility. Some of the sources included are Pew Research Center, Altimeter, Cision, and Weber Shandwick. Focusing on the role of social media within organizations, topics range from employee education and the PR-journalism relationship, to CEO sociability, sales, and more. Click the infographic to the left to see some results.

Aiming to not only identify important research, but to generate conversation in which practitioners can absorb and contribute meaningful knowledge, the IPR asks friends and followers to share additional studies they think are valuable to professionals.  Contact Alyssa Hubbell.

This collection of studies is a follow-up to the Institute’s “Top 10 Social Media Research Articles for the First Half of 2013 for Public Relations Professional.” 

The Institute for Public Relations (IPR) is an independent foundation dedicated to the science beneath the art of public relations™. It focuses on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use. The IPR Social Science of Social Media Research Center (SSSM) is an interactive, comprehensive source for information about social media and its impact on public relations.

###

Bill Paarlberg
Visit me on

Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
Visit me on
728 Ad Block

Related posts

728 Ad Block