Top speakers from NATO, UNICEF, HM UK Government, Lenovo, Booz Allen Hamilton, Cleveland Clinic, ING, and Booking.com are participating in the AMEC International 2014 Summit on Measurement, Upping the Game – from Measurement to Insights in Amsterdam, June 11-12.
Special speaker guests include Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General for Public Diplomacy, NATO; Professor Jim Macnamara, PhD, Professor of Public Communication, University of Technology, Sydney; and Alex Aiken, Executive Director of Government Communications, HM Government UK.
Other key speakers include Richard Wergan, Executive Vice President, Global Head of Brand, Communications & Digital, Philips, and three global PR agency heads: Dave Senay, Global CEO, FleishmanHillard; Kevin Murray, Chairman, The Good Relations Group; and Matt Neale, President, International, GolinHarris, who will take part in a special session on “Measurement and the PR Industry”.
Salience Insight Chief Executive Giselle Bodie joins AMEC Chairman and Ketchum Partner/Managing Director David Rockland in a light-hearted but serious ‘therapy session’ that attempts to repair the occasionally tense relationship between the measurement and PR worlds.
More Summit information and booking details on http://amecinternationalsummit.org/
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