Advancing communications measurement and evaluation

Step Up and Take the IPR Measurement Standards Pledge

Keep_calm_and_measureNow that the new public relations and social media measurement standards are in place, the next step is to encourage more companies and organizations to use them. The Institute for Public Relations keeps a running tab of the two-dozen-and-growing list of organizations that have pledged to use the standards. There's a form there that your organization can use to join them. Step up.

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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