Now that the new public relations and social media measurement standards are in place, the next step is to encourage more companies and organizations to use them. The Institute for Public Relations keeps a running tab of the two-dozen-and-growing list of organizations that have pledged to use the standards. There's a form there that your organization can use to join them. Step up.
Latest posts by Bill Paarlberg (see all)
- The Growing Demand for Online Privacy: Will It Hamper Communications Measurement? - July 21, 2017
- What Is the Meaning of Measurement, Part 2 - July 21, 2017
- Great Minds on Measurement: John Cage - July 18, 2017