We often mention The Institute for Public Relations (IPR) in The Measurement Standard, and for good reason; we report on and encourage the sort of strategic, data-informed PR efforts that the IPR promotes. The IPR, an independent non-profit foundation, describes itself as, “dedicated to the science beneath the art of public relations.” It organizes conferences, sponsors research and awards, partners with universities and trade groups, and in numerous ways provides, “…timely insights and applied intelligence that professionals can put to immediate use.” Readers of The Measurement Standard will recall many references to the IPR's active and influencial Measurement Commission, and especially its tremendous recent progress in developing measurement standards. Here are a couple recent IPR updates…
- The IPR has just produced some canny PR for itself in the form of a 2013 Highlights summary infographic. That's part of it up there on the right. This 2-page pdf provides links to papers, speeches, awards and reference material all produced by the IPR over the past year.
- Just a couple weeks ago the IPR hired its first Director of Research, Sarabdeep “Sarab” Kochhar, who will lead its research programs, serve as chief strategist and counselor to the Board of Trustees, and be the primary IPR spokesperson on research.
Congrats and “Thank You!” to the IPR for its progress and tremendous impact on the quality and practice of public relations. — Bill Paarlberg, Editor (Note: The author of this post writes an occasional compensated article for the IPR.)
Bill Paarlberg, Editor of The Measurement Standard, has been writing about public relations measurement for 20 years. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
The Measurement Standard is a publication of Salience Insight. Salience Insight is the media measurement division of News Group International – a global provider of business intelligence and media resource services. Salience is a fresh, new global brand which incorporates the former UK-based Report International and US-based KDPaine & Partners, acquired in 2012.
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