The Measurement Standard

December 02, 2013

Humor: The Adventures of Data Boy and Measurement Girl

High marks to New Philanthropy Capital for an innovative way to promote the use of measurement and data. (Ok, the claymation is not quite up to Wallace and Gromit.) I'm not sure where Part 1 is, but The World's First Charity Superheros might be it.

(Thanks to Katie Paine for the tip!)

The Measurement Standard

About The Measurement Standard

The Measurement Standard (TMS) is the definitive monthly newsletter dedicated to advancing media measurement and evaluation as a vital business and communication tool. TMS is published by Salience Insight, a global provider of measurement services.

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