Advancing communications measurement and evaluation

Jim and Lauri Grunig Lecture on “My Life in Public Relations”

PR and relationship measurement legends Jim and Lauri Grunig gave lectures recently that review their fascinating and lifelong work. Here's Jim's intro from his post on Facebook:

Grunig_Jim_facebook
Lauri Grunig and I lectured at the Bledcom symposium in Bled, Slovenia, on July 5, on the topic of Our Life in Public Relations. It was part of a festschrift in our honor at the Bled conference, which was coordinated by our good friends K. Sriramesh, Dejan Verčič, Ansgar Zerfass, and Jeong-Nam Kim. Our lectures were followed by a response from the president of Slovenia. We also received commendations from the dean of the Faculty of Social Sciences of the University of Ljubljana for our contribution to the development of public relations education at that university and from the president of the Public Relations Society of Slovenia for our contribution to the public relations profession in Slovenia. Our lectures can be found at the Bledcom site on YouTube. Lauri speaks for the first 14 minutes, and my lecture follows. Here is the link to YouTube: http://www.youtube.com/watch?v=jCuXoHuUbRM.

Or watch it right here:

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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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