« Measurement Mavens of the Decade: The Employees of KDPaine & Partners, the Paine-iacs | Main | #SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit »

June 19, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2016306b35fce970d

Listed below are links to weblogs that reference Now That We Have Measurement Standards, How Do We Get Them Adopted?:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Frank Walton

Katie is right on all points. But the additional bad news for PR and PR research is that since PR people have resisted real, transparent, valid measures, clients are finding honest, smart insights into communications effectiveness elsewhere. Take a look at how IBM Enterprise Marketing Management and Microsoft SharePoint (among others) are incorporating media analytics as the sensible part of business decision-making that it should be. Analytics is going to separate the sheep from the goats in PR in the next decade. Big clients, smart clients, and the Big Data players are going to reform PR practice. It's going to be an interesting journey; we'll see who the real "award" winners will be.

Dustcarts

Controlling ourselves is really important. It is a must that everyone knows this thing.

David Geddes

Katie, the International Organization for Standardization (ISO) isncategorical: the marketplace drives the adoption of standards. When client organizations, those who paynthe bills, require the adoption of standard metrics, then their internal PR departments, agencies, and research firms will come into alignment.

Indeed, this itself ge rates a metric: what percentage of RFPs that involve measurement specify that agencies will use standard metrics to measure and evaluate results.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Get us every month as a free email newsletter:

  • Just type your address here and click GO
    For Email Marketing you can trust

New Every Morning at 7:30 am...

  • The Measurement Standard Daily Digest is an automatically compiled collection of public relations measurement-related posts from around the Web.

Great Minds on Measurement

  • Lawrence M. Krauss“I cannot stress often enough that what science is all about is not proving things to be true but proving them to be false.” --Lawrence M. Krauss

Become a Fan

Recent Blog Posts on Measurement