Advancing communications measurement and evaluation

“I’m a person, you’re a person. Say what you’ve got.” –David Pogue

In this short video from Ragan's PR DailyNYTimes columnist David Pogue explains how—and how not—to pitch a story. Yeah, it's been out for a year, but it's good…

 

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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