One important set of discussions at the 3rd European Summit on Measurement in Lisbon will be presentation and discussion of the results of a global survey amongst PR and communications professionals about the future of public relations research, measurement, and evaluation. The findings will be discussed at a plenary session at the conference, and used to shape the future agenda for PR research, measurement, and evaluation. The result will be Measurement Agenda 2020, a series of measures to establish the value of public relations to CEOs and Finance Directors who do not know how to put a proper value on their PR spend internationally.
PR professionals with an interest in research, measurement, and evaluation are invited to take part by completing the survey via this survey link. Full results will also be shared when they are announced in Lisbon on Thursday 9th June. The deadline for completing the survey is June 1.
Should the link not work, copy/paste the following URL into your browser. http://www.zoomerang.com/Survey/WEB22CC4GJ9WUD
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