Advancing communications measurement and evaluation

Take the Measurement Agenda 2020 Survey on the Future of Public Relations Research & Measurement

RocklandDavid Here's your chance to help shape the future of measurement. You are invited to participate in Measurement Agenda 2020 (see below) by taking this survey on the Future of Public Relations Research & Measurement. Do it right now, because the deadline is June 1st.
Here is the whole story:

The Institute for Public Relations (IPR) is partnering with the International Association for Measurement and Evaluation of Communication (AMEC) on the European Summit on Measurement in Lisbon June 8-10. (That's AMEC Director David Rockland in the photo.)

One important set of discussions at the 3rd European Summit on Measurement in Lisbon will be presentation and discussion of the results of a global survey amongst PR and communications professionals about the future of public relations research, measurement, and evaluation. The findings will be discussed at a plenary session at the conference, and used to shape the future agenda for PR research, measurement, and evaluation. The result will be Measurement Agenda 2020, a series of measures to establish the value of public relations to CEOs and Finance Directors who do not know how to put a proper value on their PR spend internationally. 

PR professionals with an interest in research, measurement, and evaluation are invited to take part by completing the survey via this survey link. Full results will also be shared when they are announced in Lisbon on Thursday 9th June. The deadline for completing the survey is June 1

Should the link not work, copy/paste the following URL into your browser. http://www.zoomerang.com/Survey/WEB22CC4GJ9WUD

###

Bill Paarlberg
Visit me on

Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
Visit me on
728 Ad Block

Related posts

728 Ad Block